UX/UI design
Website
Illustration
Published January 2024
Headquarters
Finland
Output
landing page design
marketing design
mobile page design
industry
personal trainer & fitness
PT Michelle is a company in the fitness industry providing personal training and nutrition plans for individuals. During out partnership I worked on improving the design for the web app and website.
The task involved redesigning the visual aesthetics of their web and mobile app, creating an enhanced UI design that upholds the consistent branding of their overall design.
The objective was to create an improved modern, user-friendly version for the website, effectively increasing exposure for the company.
Design process
The redesign process of the visuals and features invloved developing a design system with brand guidelines, including colors, fonts and illustration styles. We opted for energetic orange hues with a colder secondary palette to emphasize the overall active mood, complemented with a dark background. Much emphasis was placed on the suitability of tones for a dark website.
illustrations
For the illustration style, we have decided to keep it as minimal and straightforward as possible to ensure that the visuals don’t distract the readability of the content while still effectively conveying the intended message.
the results
I've explored numerous design options and concepts during the collaborative process, ultimately creating a visually compelling design for their website and landing page.
Before
After
conclusion
The website was brought back to life by redesigning it with a clear purpose, highlighting the services they provide and what they do.
The seamless delivery and engaging design effectively conveying information, resulting in a boost in website traffic and visitors.
